Cookie Policy

Last updated: January 5, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our site and improve your experience.

2. How We Use Cookies

Universal Clarity uses cookies in compliance with the EU ePrivacy Directive (Cookie Law) and GDPR. We only set non-essential cookies after obtaining your explicit consent through our cookie consent banner.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Legal Basis: Legitimate interest (no consent required under GDPR Article 6(1)(f))

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies.

Cookie NamePurposeDuration
uc_sessionMaintains user session and authenticationSession
uc_consentStores your cookie consent preferences12 months
uc_accessibilityRemembers accessibility preferences (font size, contrast)12 months

3.2 Analytics Cookies

Legal Basis: Consent (GDPR Article 6(1)(a))

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our services.

Cookie NamePurposeDuration
_gaGoogle Analytics - distinguishes users2 years
_ga_*Google Analytics - persists session state2 years
uc_analyticsOur internal analytics tracking13 months

3.3 Marketing Cookies

Legal Basis: Consent (GDPR Article 6(1)(a))

These cookies track your visit across websites to display relevant advertisements and measure campaign effectiveness. They are set by third-party advertising networks with our permission.

Cookie NamePurposeDuration
_fbpFacebook Pixel - tracks conversions3 months
IDEGoogle DoubleClick - ad targeting13 months

4. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by:

  • Cookie Consent Banner: When you first visit our site, you can choose which categories of cookies to accept
  • Cookie Settings: Click the "Customize" button in our cookie banner to change your preferences at any time
  • Browser Settings: Most browsers allow you to refuse or delete cookies through their settings

Note: Blocking strictly necessary cookies may prevent you from using certain features of our website.

5. Browser-Specific Cookie Controls

You can manage cookies through your browser settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

6. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:

  • Google Analytics: Website analytics and performance monitoring
  • Facebook: Social media integration and advertising
  • Stripe: Payment processing (only on checkout pages)

These third parties have their own privacy policies. We recommend reviewing them:

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. We respect DNT signals and will not track users who have enabled this feature.

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or by email.

9. Contact Us

If you have questions about our use of cookies, please contact us:

Email: [email protected]

Cookie Questions: [email protected]