Privacy Policy

Universal Clarity ("we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://universalclarity.com (the "Site") or use any of our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site. If you have questions or concerns, contact us at [email protected].

We collect information you provide directly to us, including:

Personal Identification Information — name, email address, phone number, and business details when you complete a contact form, request a free gap analysis, or subscribe to our services.

Usage Data — information your browser sends automatically, such as your IP address, browser type and version, pages visited, time and date of your visit, and time spent on pages.

Cookie Data — we use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Our Cookie Consent banner allows you to manage your preferences at any time.

Communications — if you contact us directly, we may receive additional information about you such as your name, email address, phone number, and the contents of your message.

We use the information we collect for the following purposes:

To provide and manage our services — including delivering the AI precision marketing services you have requested, processing transactions, and sending related information such as confirmations and invoices.

To communicate with you — responding to your enquiries, sending you marketing communications (where you have consented), and providing customer support.

To improve our Site and services — analysing usage patterns, diagnosing technical problems, and developing new features.

To comply with legal obligations — where required by applicable law, regulation, or legal process.

To protect our rights — detecting, investigating, and preventing fraudulent transactions and other illegal activities.

If you are located in the United Kingdom or European Economic Area, we process your personal data under the following legal bases:

Contractual necessity — processing required to perform a contract with you or to take steps at your request before entering into a contract.

Legitimate interests — processing necessary for our legitimate business interests, such as improving our services and communicating with prospective clients, provided these interests are not overridden by your rights.

Consent — where you have given clear consent for us to process your personal data for a specific purpose, such as receiving marketing emails or accepting non-essential cookies.

Legal obligation — processing necessary to comply with a legal obligation to which we are subject.

We use the following categories of cookies:

Strictly Necessary Cookies — essential for the Site to function and cannot be switched off. They are usually only set in response to actions you take, such as setting your privacy preferences.

Analytics Cookies — these allow us to count visits and traffic sources so we can measure and improve the performance of our Site. All information collected is aggregated and anonymous.

Marketing Cookies — these may be set through our Site by our advertising partners to build a profile of your interests and show you relevant adverts on other sites.

You can manage your cookie preferences at any time using the Cookie Consent banner at the bottom of the Site, or by adjusting your browser settings. Note that disabling certain cookies may affect the functionality of the Site.

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers — we may share your information with third-party vendors and service providers who perform services on our behalf, such as email delivery, analytics, and payment processing. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which it was disclosed.

Business Transfers — if Universal Clarity is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements — we may disclose your information where required to do so by law or in response to valid requests by public authorities.

With Your Consent — we may share your information for any other purpose with your explicit consent.

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your personal information, we will securely delete or anonymise it. If deletion is not immediately possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from further processing until deletion is possible.

Depending on your location, you may have the following rights regarding your personal data:

Right of Access — you have the right to request copies of your personal data held by us.

Right to Rectification — you have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

Right to Erasure — you have the right to request that we erase your personal data, under certain conditions.

Right to Restrict Processing — you have the right to request that we restrict the processing of your personal data, under certain conditions.

Right to Data Portability — you have the right to request that we transfer the data we have collected to another organisation, or directly to you, under certain conditions.

Right to Object — you have the right to object to our processing of your personal data, under certain conditions.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Any information disclosed online is vulnerable to interception and misuse by unauthorised parties. Therefore, we cannot guarantee complete security if you provide personal information.

The Site may contain links to third-party websites and services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information. If you become aware that a child has provided us with personal information, please contact us at [email protected].

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have questions or comments about this Privacy Policy, please contact us at:

Universal Clarity Email: [email protected] Website: https://universalclarity.com

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at ico.org.uk.